Interested in leading Paid Media marketing for Amazon Credit Cards? Amazon Payments is seeking an experienced, results-driven Sr. Paid Media Manager to own and scale our paid media strategy across both traditional and non-traditional channels — including Out of Home (OOH), streaming TV, online video, audio, print, display and social. This role will serve as the single-threaded owner of paid media channel management for Amazon Payments, driving customer acquisition, engagement, and brand storytelling through data-informed media planning and execution.

The Paid Media Manager will lead end-to-end media strategy, execution, and optimization, translating business objectives into high-impact, multi-channel campaigns that accelerate growth and maximize rewards awareness. This is a high-visibility role that requires deep paid media expertise, a passion for storytelling, and the ability to connect media investments directly to customer outcomes.

The successful candidate will be a blended balance of media strategist, innovative thinker, relationship builder, and analyst; equally comfortable building strategic media plans and executing at a tactical level. They will own the paid media roadmap for Amazon Payments, developing comprehensive multi-channel strategies that span OOH, streaming TV, online video, social, audio, print, display, and programmatic channels. This role requires strong cross-functional collaboration skills and the ability to influence senior stakeholders autonomously. The Sr. Paid Media Manager will work closely with external partners, paid media agencies and internal teams — including brand, legal, finance, design, business intelligence, data science, and digital strategy — to ensure seamless campaign execution and alignment with broader marketing objectives.

Key job responsibilities
* Channel Ownership & Strategy — Own and operate traditional and non-traditional paid media channels (OOH, streaming TV, online video, social, audio, print, display, programmatic), developing and executing comprehensive media plans that drive measurable business outcomes.
* Storytelling & Creative Strategy — Translate Amazon Payments' value propositions into compelling, channel-optimized narratives that resonate with target audiences — injecting thoughtful media perspective into the creative decision-making process and ensuring consistent brand storytelling across all paid touchpoints.
* Agency & Partner Management — Serve as primary liaison between paid media agencies, external and internal stakeholders.
* Campaign Planning, Execution & Optimization — Drive operational excellence across campaign lifecycle — from audience framework development and media mix modeling to in-flight optimization and post-campaign analysis. Monitor performance and report results to the wider team and stakeholders.
* Testing & Learning — Design and execute channel testing frameworks, applying a test-and-learn methodology to continuously improve media efficiency and effectiveness.
* Data-Driven Decision Making — Procure and analyze paid media metrics across channels, making recommendations on how to most effectively engage customers based on KPIs, budget allocation, and audience targeting insights.
* Stakeholder Communication — Develop and present recommendations, evaluations, and media strategies to relevant stakeholders — communicating channel updates, best practices, and data-driven insights with clarity and conviction.

- 6+ years of professional non-internship marketing experience
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
- Experience with consumer brands and experience design, and a passion for storytelling
- Experience in influencing senior leadership through data driven insights
- Experience managing agency of record relationships, and strategic project prioritization
- Experience using data and metrics to drive improvements — proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables
- Experience with Out of Home (OOH) media planning, buying, and measurement — including digital OOH, transit, and experiential formats
- Experience managing multi-channel media plans and budgets, including media mix optimization and allocation

- MBA
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with strong project management skills and the ability to thrive in a fast-paced environment
- Experience in the financial services industry

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

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