Role Title: Paid Media Executive

Reports to: PPC Specialist

Location: Kenilworth, Warwickshire

Working pattern: Hybrid – minimum 2–3 days per week in our Kenilworth office

Employment type: Full-time

Please note: this is a hybrid role based in our Kenilworth office. You’ll need to be able to work from our office around 50% of the time.

About ADA Digital

We’re ADA Digital, a growing digital marketing and web agency helping businesses supercharge their digital performance through PPC, SEO, AEO, paid social, web design and development.

We’re a team of 10, moving fast, working closely, and building something we’re proud of.

We work with ambitious businesses across industries including e-commerce, healthcare, education, automotive, B2B, and more, helping them navigate digital with clarity, confidence, and strategy.

The role

We’re looking for a Paid Media Executive with hands-on Google Ads experience to join our growing PPC team.

You’ll work closely with our PPC Specialist and Digital Director to manage and optimise campaigns across Google Ads, with opportunities to work across Meta and LinkedIn Ads too.

This is a hands-on paid media role for someone who enjoys the balance between creativity, analysis, and problem-solving.

You’ll support the delivery and optimisation of PPC campaigns across predominately Google Ads and also Meta Ads and LinkedIn Ads, helping clients improve performance through a combination of data insight, creative thinking, and continuous testing.

You’ll get exposure to a wide range of clients and campaign types, including Search, Performance Max, Shopping, Display and Demand Gen.

What you’ll be doing:

Campaign management

Build, manage and optimise Google Ads campaigns.
Support the development, implementation, and optimisation of Search, Performance Max, Shopping, Display and Demand Gen, AI Max and emerging formats.
Monitor budgets, spend and pacing.
Identify opportunities to improve campaign performance.
Support paid social activity across Meta and LinkedIn.

Data and optimisation

Analyse campaign performance and identify trends and opportunities.
Understanding key metrics including Click-Through-Rate (CTR), Conversion Rate (CVR), Cost-Per-Acquisition (CPA), and Return-On-Ad-Spend (ROAS).
Turn performance data into clear recommendations.
Test different audiences, messaging, creative and campaign approaches.
Support monthly reporting and client recommendations, showing results against KPIs and making meaningful recommendations for future improvements.

Creative and messaging

Write and improve ad copy and messaging.
Review creative and identify opportunities for testing.
Think about how audiences, offers, messaging and creative work together.
Bring new ideas to campaigns and client activity.

Client and team collaboration

Understand client objectives, audience and commercial goals.
Support client conversations with campaign insights.
Work alongside SEO, AEO, content, web and client success teams.
Share ideas and contribute to wider digital strategies.

Who this role suits

This role is a great fit for someone who:

Is curious about why people click, engage, and convert
Has a creative eye and enjoys developing ideas
Likes combining creativity with data
Enjoys testing, learning, and improving
Pays attention to detail
Wants to understand the bigger picture behind campaigns
Enjoys working collaboratively with specialists
Takes ownership and looks for opportunities

What we're looking for

What you’ll need:

Experience managing PPC campaigns
Strong understanding of Google Ads and paid media principles
Ability to interpret campaign performance data
Experience using analytics platforms such as GA4
Strong attention to detail
Confidence creating or reviewing marketing copy and creative assets
Strong organisation and ability to manage multiple priorities
Clear communication skills
Ability to work from our Kenilworth office around 50% of the time

Helpful experience (but not essential)

2+ years working within an agency environment
Google Ads certifications
Paid social media advertising
Creating ad copy, campaign concepts, or marketing assets
Bachelor’s degree in marketing, business, or similar
Understanding of SEO, CRO, AEO, or wider digital marketing

What success looks like

You'll help us deliver better-performing campaigns by combining strong PPC fundamentals with creative thinking and a willingness to test and improve.

You'll become a trusted member of the PPC team, develop your technical and strategic skills, and increasingly take ownership of campaigns and client opportunities.

Why ADA Digital

You’ll get the chance to:

Work with ambitious brands across a variety of industries
Balance creativity and data to deliver better digital campaigns
Take ownership of campaigns, ideas, and opportunities
Learn from experienced specialists across PPC, SEO, AEO, and web
Develop your career within a growing, award-winning digital agency
Be part of a supportive, collaborative team where everyone plays a role in shaping our future

At ADA Digital, we don’t believe in keeping ideas locked away. The best ideas can come from anywhere, and we want people who are excited to bring theirs.

If this sounds like you, we’d love to hear from you!

Apply via here or email your CV directly to tom@ada-digital.co.uk

This role profile is not exhaustive; it will be subject to periodic review and may be amended to meet the changing needs of the business. The post holder will be expected to participate in this process, and we would aim to reach agreement to the changes.

ADA Digital Marketing

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Paid Media Executive (PPC) | Hybrid | Kenilworth