Job hunting is rarely straightforward. Even in markets filled with opportunities, many professionals find themselves sending out dozens of applications without results. Often, the issue isn’t a lack of talent or ambition—it’s small but critical mistakes that weaken the process. Here are five of the most common pitfalls we see, and how to avoid them.
1. Using a generic CV
Recruiters and hiring managers can spot a one-size-fits-all CV instantly. A CV that reads like it’s been sent to fifty different companies does little to demonstrate genuine interest. The fix? Tailor your CV for each application. Highlight achievements that align with the role and show you’ve done your homework.
2. Neglecting your LinkedIn profile
For many employers, LinkedIn is your first impression. A half-complete profile or outdated headline sends the wrong signal. Invest time in optimising your profile—include a strong summary, showcase results, and stay active in your field. It’s your public shop window; make it count.
3. Overlooking preparation for interviews
Even the most skilled candidates can stumble if they treat interviews as casual conversations. Preparing for competency-based questions, researching the company’s direction, and being ready to give structured examples can transform your performance. Preparation isn’t optional; it’s what sets you apart.
4. Applying without strategy
Spraying applications across every vacancy that remotely fits your profile is rarely effective. It spreads your energy thin and often leads to poor matches. Instead, focus on roles that genuinely align with your skills and ambitions. A strategic approach results in stronger applications and more meaningful opportunities.
5. Failing to showcase your professional brand
Your CV and LinkedIn are part of the picture, but how you present yourself across platforms matters too. Thoughtful content, industry engagement, and consistent messaging help position you as someone serious about their field. Employers value professionals who demonstrate not only skill but also presence and credibility.
Avoiding these mistakes
The difference between a frustrating job hunt and a successful one often comes down to small but consistent improvements. Tailored CVs, optimised profiles, structured preparation, focused applications, and a clear professional brand all build momentum. Taken together, they transform the process from guesswork into strategy.